1. pixel ads
Pixel ads triggered one of the biggest internet crazes in the advertising sector. Pixel ads are small blocks of pixels, usually measured in 10x10 squares of pixels where an advertiser can display an image in the hopes of attracting traffic his way. The whole pixel ads craze was started by a UK student who sold one million pixels for one US Dollar each. The uniqueness and originality of the idea caught the imagination of the press and the pixel ads industry saw a huge boom soon after.
2. million dollar pixel page
The million dollar pixel page was created by Alex Tew, a UK student looking for a way to pay for his college tuition. He decided to sell each pixel on his home page for $1 – thus the name was born and the concept caught everyone by surprise and triggered huge movements in the way online advertising was perceived. The million dollar pixel page was a huge success and in half a year its owner went from being a poor student to becoming a millionaire. Copycats of the million dollar pixel page soon followed, some of them taking the original idea and giving it a twist.
3. million dollar pixel website
The million dollar pixel website redefined the way online advertising works. Created by a UK student, the million dollar pixel website made a huge wave in the online community and in the traditional media. The million dollar pixel website creator offered companies interested in purchasing pixel blocks a “place in history”. However, advertisers also noticed a good traffic increase that offered them excellent ROI. The million dollar pixel website was the revelation of 2005 – who knows what 2006 will bring.
4. buy pixel
Because of the success of the million dollar pixel website many advertisers are ready to buy pixels and direct traffic their way. Of course, since the original million dollar pixel website was based on a shocking and original idea, its success levels were high. However, even if many consider pixel purchases irrelevant, companies that advertise this way still see good visitor counts coming from their small pixel ads.
5. advertising campaign
There are several elements that should stand at the basis of a good advertising campaign. Identifying the target audience is vital and adapting the promotional message to it is equally important. A well planned advertising campaign will try to target both the emotional aspects of making a purchase and the rational ones and come up with a USP (unique selling proposition) that will generate interest from potential buyers. The best advertising campaign is one that offers both short term and long-term results.
6. banner advertisement
Many advertisers wonder if a banner advertisement can be effective. Online visitors are well trained at avoiding commercial messages, so a good banner advertisement strategy would imply creating a banner that offers something fun, surprising, shocking or extremely informative. Determining the visitor to click on a banner is not an easy task and many companies consider a CTR (click through rate) of 5% - 6% to be the average. Although a banner advertisement is a good way to bring in traffic, alternative methods should also be used.
7. banner ads
The diversity of banner ads is huge and the creativity used in creating them is impressive. The most common banner ad sizes are 120x600 pixels and 160x600 pixels for vertical banner ads and 468x90 pixels for horizontal banner ads. Although animated banner ads were considered to be very effective a few years ago, recent studies show that text links or simple yet informative banner ads tend to produce higher click rates. Although banner ads can be used exclusively in a website promotion campaign, organic search engine optimization methods are also recommended.
8. website advertisement
A good website advertisement manages to capture the attention of a visitor and determines the visitor to click on the banner. While most website advertisements are designed to make the visitor click on them, there are others that focus on getting a name or brand into the open. One of the biggest problems webmasters face when inserting a new website advertisement is to adapt it to the design style of their web pages, so as not to ruin the fluency of the entire site.
9. ad campaign
An online ad campaign can take numerous forms. Banner advertising used to be very common a few years ago, but the efficiency of static and animated banners continued to decrease. A modern ad campaign tends to place more stress on text links and contextual advertising rather than flashy images. IN fact, many advertisers recommend losing the bright and loud colors and fonts and offering visitors a subtle and simple ad choice as part of a consistent ad campaign.
10. marketing campaign
When planning a good marketing campaign for your online business you should try to use different methods of getting more visitors. While paid links and ad campaigns are a solution, you should also consider some long-term investments such as search engine optimization. A well optimized website can get more visitors than an expensive and time limited marketing campaign. In some cases, however these two marketing campaign methods should be used in parallel.